Saturday, February 19, 2011

The control that Ferrari has over the press on their cars

Chris Harris writes an insightful article about the control that Ferrari has over its cars and journalists that write about their cars. Pretty ridiculous. Cars are tuned for specific tracks. Different cars are offered for straight line and curves. Journalists can't drive a Ferrari road car without permission!

"Apart from the laughable track test stuff, as a journalist you are expressly forbidden from driving any current Ferrari road car without permission from the factory. So if I want to drive my mate's 458 tomorrow, I have to ask the factory. Will it allow me to drive the car? No: because it is of "unknown provenance," i.e. not tuned. I'm almost tempted to buy a 458, just for the joy of phoning Maranello every morning and asking if its OK if I take my kid to school."

Check out the article.

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